How often is Social Media Data updated?
Socialscale’s Creator CRM updates social media performance data once per week.
What does this include?
Weekly updates cover key creator and account-level metrics, such as:
- Follower count
- Engagement metrics (likes, comments, views)
- Content performance
- Platform-level growth trends
This cadence ensures data remains reliable, comparable over time, and consistent across platforms.
Why weekly updates?
We update data weekly to:
- Avoid short-term volatility that can distort performance insights
- Provide more stable, decision-ready metrics for creator selection and reporting
- Reduce discrepancies caused by platform API delays or revisions
Weekly snapshots make it easier to track meaningful growth and performance trends rather than day-to-day noise.
When should I expect new data?
Social media data is refreshed automatically every week. No action is required from your side.
If a creator has recently posted or experienced rapid growth, those changes will appear in the next scheduled update.
Need more frequent data?
For most brands and agencies, weekly updates offer the best balance between accuracy and usability.
If you have specific reporting needs, feel free to contact the Socialscale team.