There's no separate "employee advocacy" feature in Socialscale — and that's the point. Employees posting about your company on LinkedIn are tracked exactly like any other creator, through My Creators. This workflow walks through setting that up.
How this connects across Socialscale
Before you start
Setup checklist
0/3 done
Step 1: Add employees the same way you'd add any creator
Go to My Creators → Add creators → Import from social media and paste
each employee's public LinkedIn profile URL. There's no "employee" flag or
separate category — they show up in your roster exactly like an external
creator, with a _linkedin handle suffix.
Pro tip
This isn't hypothetical — it's already how teams use the platform. Company leadership and team members' personal LinkedIn accounts commonly show up in a Socialscale creator roster right alongside external creators, tracked the same way.
Step 2: Turn on Auto Import Future Content
On each employee's profile, switch on Auto Import Future Content (see My Creators: Reading a Creator's Profile). From then on, everything they post publicly on LinkedIn flows into your Content Library without anyone manually forwarding a link.
Note
Auto-import only picks up what's public. A post visible only to an employee's first-degree connections won't be tracked — this only works for content posted publicly on their profile.
Step 3: Let scoring do the filtering
Once tracked, employee posts get the same AI Content Scoring Agent treatment as any other content — Brand Safety, Hook, Product Fit, Content Quality. This is useful in a direction most creator tracking isn't: it gives you an objective read on which employee posts are actually resonating, not just a gut feeling from whoever happens to see them in their own feed.
Step 4: Organize with a Folder
Create a Folder in Content Library (e.g. "Employee Advocacy") and move tracked employee content into it. This keeps employee posts distinguishable from creator or paid content in a shared library, without needing a separate tool or export.
Pro tip
If leadership specifically is the focus — a CEO or founder's LinkedIn presence, for example — their content is worth checking in your daily check-in alongside your regular creator content, since a founder's post often reaches an audience your paid campaigns can't.
What this doesn't do
This tracks reach and content quality, not internal engagement metrics LinkedIn doesn't expose publicly (who specifically engaged, follower demographics beyond what's public). It also doesn't manage compliance or disclosure requirements for employee posts about your company — that stays a policy and legal question for your team, separate from what Socialscale tracks.
What good looks like
A working setup means employee LinkedIn activity shows up in the same Content Library, scored the same way, as everything else — so "how did our team's advocacy do this month" is a filter and a sort, not a manual spreadsheet someone maintains by hand.