Your Content Library already has content that's scoring well and tagged to real products — this workflow turns that into a shoppable gallery on your own site instead of letting it sit unused after its original post.
How this connects across Socialscale
Before you start
Setup checklist
0/3 done
Step 1: Find your best candidates in Content Library
Sort by Hook and Product Fit scores and shortlist content that's both high-scoring and clearly tagged to a product by the Content Tagging Agent. Content without a product match won't render as shoppable in a widget, so tag quality here matters more than raw view count.
Pro tip
Don't just pull your highest-view content — a video that racked up views for reasons unrelated to the product (a trend, a meme format) can have a weak Product Fit score despite strong reach. Optimize the widget for shoppability, not just impressions.
Step 2: Organize into a Library or Collection
Group your shortlist into a Collection if it's a hand-picked, curated set, or point the widget at a broader Library if you want it to reflect everything tagged to a product category automatically as new content comes in.
Step 3: Choose a widget style and create it
Go to Website Widgets → Create widget and pick Masonry for a dedicated gallery page or Horizontal slider for an inline placement on an existing page (homepage, product page).
Step 4: Embed and watch it warm up
A new widget starts at 0 views and 0 clicks — that's expected. Once it's embedded live, give it real traffic before judging it; a few days of data is more meaningful than the first hour.
Step 5: Iterate on the mix
Check the widget's own views/clicks periodically (see Website Widgets). If clicks are lagging views, swap in content with stronger Hook scores rather than assuming the placement itself needs to move — the content mix is usually the first lever to pull.
Note
A widget's clicks aren't automatically the same thing as attributed sales. If you also want sales specifically traced back to this placement, that's what the Socialscale Pixel and Attribution Window are for — see How Creator Storefronts Work for how that attribution mechanism functions elsewhere in the platform.
What good looks like
A healthy widget keeps a click-through rate that holds up as you rotate content in and out — if it degrades every time you refresh the mix, that's usually a sign the earlier version was carried by one or two standout posts rather than a genuinely strong product/content fit across the collection.