A storefront is the payoff of setting up Creator Hub: a shoppable page, generated for each creator, that they can link from their bio so followers can buy the products they talk about. It's easy to confuse with Website Widgets — worth clearing up first, since they solve different problems.
How this connects across Socialscale
Storefronts vs. Website Widgets
| Storefronts | Website Widgets | |
|---|---|---|
| Lives on | The creator's own bio link | Your website |
| Owned by | Each individual creator | You |
| Built from | Your Product Center catalog | Your tracked shoppable content |
| Purpose | Creator sells your products, earns commission | You turn your own site into a shoppable experience |
If a creator asks "where's my shop link," they mean their storefront, not a widget. If you're asking "how do I make my homepage shoppable," that's Website Widgets — a separate feature, separate guide.
@nfl_tiktok
Shop my favorites
CLUB C BULC
Reebok Classic
Black Cotton Sweater
PRADA
Where a storefront comes from
Every creator who signs up through your Creator Hub sign-up link gets a storefront automatically — there's no separate "create storefront" step. What appears on it comes directly from Product Center: a creator can only feature products that are already synced to your catalog, which is the exact interdependency covered in Sync Your Product Catalog.
Note
An empty Product Center means an empty storefront. If a creator says their storefront "has nothing to sell," check your product sync before you check their settings.
How a sale gets attributed back to a creator
- A follower clicks through from the creator's storefront to your website
- The Socialscale Pixel (installed as part of Creator Hub setup) records that click against the creator
- If a purchase happens within your Attribution Window (commonly 30 days), the sale is credited to that creator
- The creator's commission accrues at your configured Commission Rate
This is the same mechanism that powers commerce attribution in campaigns — see Track Commerce Attribution for how it looks once a full campaign is running on top of it.
Pro tip
Storefront attribution and campaign attribution both run off the same pixel. A creator doesn't need to be in an active paid campaign to earn commission — an organic storefront link, shared any time, still counts as long as the pixel is live and the sale falls inside the attribution window.
What creators can and can't control
Creators can choose which of your synced products to feature and in what order, and can customize their storefront presentation within the branding you set at the Creator Hub level. They can't add products you haven't synced, and they can't change the commission rate or attribution window — those stay under your control in Settings.
Next: how creators actually get paid
Workflow playbook
Launch a creator storefront program end-to-end
From an empty Creator Hub to paying your first creator: recruit, onboard, activate a collaboration, and let Socialscale handle the payout.