Follower count and view count tell you what got attention. Revenue, Cost, and ROAS tell you what got paid for itself. This workflow is about using the second set of numbers to actually rank your creators and content, instead of eyeballing the first set.
How this connects across Socialscale
Before you start
This assumes the full chain from How content and creators become revenue-generating assets is actually in place — synced products, active AI Workforce, installed pixel. Comparing numbers that are only partially populated will rank things by data completeness, not by actual performance.
Setup checklist
0/3 done
Step 1: Rank creators by Revenue per video, not total Revenue
Open My Creators (Creator/Overview) and sort by Revenue per video rather than raw Revenue. A creator who's posted 40 times will often out-earn a creator who's posted 4 times on total Revenue alone — Revenue per video normalizes for that, and is the fairer comparison when you're deciding who to brief again (see My Creators: reading a creator's profile).
Pro tip
Cross-check the top of that list against Cost before treating it as a final ranking. A creator with strong Revenue per video and low Cost per video is a clearly better return than one matching on Revenue alone but costing significantly more to work with.
Step 2: Rank content by ROAS, not by reach
Switch to Content Library (Content/Overview) and sort by ROAS instead of views or Hook score. This is deliberately different from Dashboard's Top Videos leaderboard, which ranks by impressions — see Dashboard: your reporting home for why those two rankings can diverge and what that divergence tells you.
Note
Content with no Revenue yet isn't necessarily bad content — it may just not be tagged to a product, or too new for a sale to have landed inside the Attribution Window. Check Products (n) and age before ruling something out.
Step 3: Rank products the same way
Open Product Center and check Revenue, Cost, and ROAS at the product level. This answers a different question than the first two steps — not "who's my best creator" but "what's actually converting," which sometimes points to a product worth briefing more creators on rather than a specific creator worth paying more.
Step 4: Build your shortlist
Cross-reference all three rankings. The strongest signal isn't any single list — it's where they agree: a creator with strong Revenue per video, posting content with strong ROAS, about products that also rank well on their own. That combination is your clearest case for where to put more budget next cycle.
Pro tip
Keep this shortlist visible to whoever's briefing creators or approving collaboration spend — see Choosing a Collaboration Type for turning a shortlisted creator into an active, funded collaboration.
What good looks like
A useful comparison habit doesn't try to rank everything perfectly every time — it's a repeatable few minutes, done on a consistent cadence (pair it with your daily check-in weekly, say), that reliably surfaces the same handful of standout and underperforming assets rather than a different, noisy list every time you look.