A campaign in Socialscale is simple: you describe the content you want, set what you'll pay, and creators join and deliver. Everything — the brief, applications, submitted videos, and payments — lives in one campaign workspace.
The campaign types
- UGC — creators make videos for you to use in ads or on your site
- Social Media — creators post on their own channels
- Product Clicks — creators drive traffic to a product
- Storefront Impressions — creators promote their storefront
Pick the one matching what you actually want out of it: content to reuse, reach, traffic, or storefront sales.
Where the money comes from
Campaign payments come from your Marketing budget. Each campaign has its own budget cap, so it can't overspend. When you approve a creator's video, their payment is released automatically — see How creators get paid.
The campaign workspace
Open any campaign and you'll find:
- Overview — spend, creators, and posts at a glance
- Creators — who applied, who's working, who's done
- Tasks — videos waiting for your approve/decline
- Brief — the terms creators see
- Deliverables — every submitted video, downloadable
Start with How to launch a UGC campaign.