SocialscaleAcademy

Academy · Creator payments

What is Marketing Budget?

Marketing Budget is the money you put in Socialscale to run campaigns and pay people. It is not your subscription. It is not credits. It sits in the top bar as its own balance.

1 min readUpdated Aug 27, 2026

It pays for campaigns, payouts, storefront commission, and performance payments that accrue automatically. You fund one budget. Socialscale pays people from it. Socialscale is the payer of record, so tax and payment compliance go out through us.

Socialscale charges a fee on Marketing Budget. The fee depends on your plan. See the current rate at socialscale.ai/pricing.

If Marketing Budget runs low, payouts can stall. This stops payments to creators, too make sure your marketing budget is always sufficient. Once topped up, automated payouts resume like normal.