Everything in Socialscale is one loop with four steps. Once you see it, every feature makes sense as part of it.
1. Content comes in
Creators post on TikTok, Instagram, or LinkedIn, and their content flows into your Content Library automatically. You can also upload files, paste links, or import from Google Drive.
2. AI connects it to your products
Socialscale's AI watches each video: it recognizes which of your products is shown, writes a transcript, and gives the content quality scores. No manual tagging.
3. Sales get tracked
When someone buys through a creator's storefront, a campaign, or your website widgets, the sale is connected to the exact content and creator that drove it. Every post, creator, and product shows its own revenue.
4. Creators get paid
Commissions and campaign payments accrue automatically and are paid out by Socialscale from your Marketing budget — you never do a payment run.
The two balances that power it
- Marketing budget — funds campaigns and everything creators earn
- Credits — fund the AI work (tagging, scoring, transcripts)
Both live in the top bar. See Marketing budget and Credits for the details.