A website widget takes creator content from your library and puts it on your own site as a shoppable section. Visitors watch the videos, click the products in them, and buy — and every click and sale is tracked.
Why bother
Creator content converts because it's real people showing real products. A widget puts that proof directly on your homepage or product pages, where buying decisions actually happen — instead of it living only on social media.
Where widgets get their content
- Libraries — a broad pool that updates itself as new tagged content comes in; zero upkeep
- Collections — a hand-picked set you curate; nothing changes unless you change it
Use a library for an always-fresh feed, a collection for a product page that should only show content about that product.
What you need first
Tagged content — posts in your Content Library matched to products. Widgets are the payoff of having tracking and Product Center set up.
Ready? See How to create a shoppable widget.