Your top bar shows two balances. They're separate, they pay for different things, and they run out independently.
Marketing budget — pays people
Campaign payments, storefront commissions, and performance payouts all come out of your Marketing budget. You top it up once; Socialscale pays each creator from it automatically, as the official payer — tax and compliance included.
Top it up by clicking the Marketing budget amount in the top bar.
Socialscale charges a fee on Marketing budget, depending on your plan — current rates at socialscale.ai/pricing.
Credits — pay for the AI
Every video the AI processes (product matching, scoring, transcripts) costs a small number of credits. Buy more with the Buy Credits button in the top bar; see what's using them in Settings → Credit Usage.
How to tell which one ran out
- New content stops getting scores and product tags → Credits
- A creator's payout doesn't arrive → Marketing budget
Watch out
Payouts accrue automatically, so an empty Marketing budget doesn't just pause new campaigns — it stops money creators are actively earning. Keep it funded while campaigns run.