Go to Content Library and click Add content. You'll see four options — here's when to use which.
Upload
A video or image file from your computer. Best for content that never lived online — raw deliverables, studio footage.
Social media link
Paste the URL of a public post. The post comes in with its views and engagement attached. Best for grabbing one specific post quickly.
Import from Google Drive
Connect Drive once under Settings → Integrations, then browse and import files directly — no downloading and re-uploading. Best for teams that keep footage in Drive.
Import from TikTok Ads
Pull creative straight from a connected TikTok ad account.
The fifth way: automatic
If you find yourself adding posts from the same creator every week, stop — set their channel to auto-import instead and every new post arrives on its own. See How to auto-import creator content.
What happens after adding
Every piece of content gets scored and matched to your products by the AI within a few minutes — no tagging work on your side.