AI Video Studio is a chat interface for generating video ads — but unlike a generic AI video tool, every prompt has access to your actual Product Center catalog, your creator content, and your campaign performance data already loaded in, so you're not describing your product from scratch every time.
How this connects across Socialscale
How prompting works
Instead of writing a long text description of your product, you reference it
directly in the chat using @ mentions — tag a specific @product from
your catalog, or reference existing @ai_video output to create a variant
of it. The model pulls real product details (name, image, price) rather than
you re-typing them, and stays consistent across generations because it's
working from the same catalog entry every time.
Pro tip
Reference a specific product with @product rather than describing it in
words. The generated video will use your actual product image and details
from Product Center — which is also another reason a fully synced catalog
(see Sync Your Product Catalog)
pays off in places you might not expect.
Generation settings
Each video generation lets you set:
- Format — aspect ratio (9:16 for Stories/Reels/TikTok-style vertical video)
- Resolution — e.g. 480p
- Duration — length in seconds
Every past generation is saved in a chat history down the side, so you can revisit or branch off an earlier result instead of starting over.
Create a variant of [@ai_video: giddy up 02] using [@product: CLUB C BULC UNISEX]
Generating a 9:16 variant using the product image and price from Product Center. This will use the same hook and pacing as the original, swapped to the new product.
Creating a variant
Rather than writing a fresh prompt, you can ask for a variant of an existing generation — same core video, different hook, different product, or a different creator reference. This is the fastest way to test multiple angles on the same underlying concept without re-describing everything each time.
Note
AI Video Studio generations are a starting point, not a guaranteed publish-ready ad. Review anything generated the same way you'd review any other content before it goes into a campaign — including checking it against your Brand Safety expectations.
Where the output goes
Once you're happy with a generation, treat it the way you'd treat any other video asset: download it or bring it into Content Library so it's covered by the same AI scoring and ad performance tracking as content sourced from creators, rather than living only inside the AI Video Studio chat history.
Workflow playbook
Generate and launch an AI video ad
Go from a product in your catalog to a live paid video ad — using AI Video Studio for the creative and the Ad Agent to track how it performs.